Why Looks Really Matter

Not a PC thing to say? Perhaps not, but did you know that 90% of the brain's daily processing of data is visual? So from a marketing point of view, using great images and working hard on how your business looks, could be key to making sure your message gets out to those all important potential clients.

Ok here's the scienc-ey bit - human beings (and therefore, your clients or potential customers) respond to and process visual data better than any other type of data. In fact, the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual*. Added to that, the stats show that if you add a great image to your social media posts (on Twitter, Facebook and Linkedin) they'll give you up to 47% more CTR (click through rate). Better still, turn those images into video and you're looking at almost 80% more conversions to your website/landing page**. Who says looks don't count?

So the key to grabbing the attention of people here on social is not just about sharing interesting textual content about your business and marketplace, but if you can get your branding, colouring, visuals and 'shop front' up to the most visually appealing level you can, then you're winning! 

Looking good is absolutely what it's all about here on social.

(* Data courtesy of https://buff.ly/2GTHCWK)
(** @socialmediatoday)

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