What’s Happened to All Our Followers?
It looks like today has seen the first great Instagram purge of 2019! While we don't have an official word from Instagram yet, it does look like it's actively going after spam, bot, or inactive accounts. The platform, owned by Facebook, has been going through a number of changes lately and we’ve heard rumours about Facebook giving it a shakeup. So you might find you've woken up to smaller (in some case, much smaller) numbers on your followers count. Worry not, you'd be in good company! Our sources tell us that some of the biggest Insta Influencers have taken the biggest hit, and Ariana Grande and Selena Gomez lost over 5 million followers between them in the blink of an eye. That’s not losing followers, that’s a follower haemorrhage!
A Blessing in Disguise
Ok so losing follower numbers in their droves will always give you more than a bruise to your social media ego, and for us social media managers it can be a difficult one to explain to clients who are solely focused on those golden follower numbers. But let's not forget that this is a really good thing. Hopefully those declining numbers represent the hundreds of thousands of Instagram bots and fake accounts that take up so much social space on the platform and cause no end of confusion and trouble for your page’s analytics. Who needs bots following them anyway? Who needs those spammy comments in their posts? Which business is going to benefit from being 'followed' by a robot? None.
So that’s why we say that if Instagram really is having a purge on naughty bots and fake accounts then amen to that. Let's clear out the detritus and leave only those lovely followers who will truly add value to your business. These real followers are your potential clients, they’re the people who have a genuine interest in your story, your product and your success. Bring on the purge, that's what we say. Engage with your connections, ignore your numbers.